Security & Privacy

We take the security of those who use our website very seriously, and have measures in place to ensure that you can use our website with total confidence.

Great Furniture Trading Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies we use please view our cookie policy.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for delivery, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

Customer service support (e.g. arranging a repair, parts from suppliers);

When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


 We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Magento to power our online store--you can read more about how Magento uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

If you select the finance option in our checkout, we will share the personal information you provide to complete the application with DivideBuy (a trading name of Rematch Credit Ltd, company number 08097204) in order for them to make a decision on your finance application.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by visiting the links below:




Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


We do not process or respond to web browsers’ “do not track” signals or other similar transmissions that indicate a request to disable online tracking of users who visit our Site or who use our Service.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us using the details below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information may be transferred outside of Europe to our suppliers.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

Mark Harris Furniture, Kinect Business Centre, Theobald Street, Borehamwood, Hertfordshire, WD6 4BA, United Kingdom.


Secure transactions

We understand that submitting your card details online can be a worry but, rest assured, we take every possible step to ensure that your financial information is protected when you make a purchase from us.

Our SSL (Secure Sockets Layer) establishes an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

With this you will see a lock icon appearing on the right hand side of the address bar. You can click the icon to view this certificate.

In order to process your payment we use secure servers and reputable payment gateways. You can choose to process your payment and pay by one of three reputable payment gateways: Sagepay, Paypal or our financial partner DivideBuy.

Our gateways protect your financial information with industry-leading security and fraud prevention systems.

We also have a 3D secure checkout, which requires customers to enter their private password when making a card payment. We will only send out the order when the password is entered correctly, offering an extra level of security and added peace of mind when paying for your furniture.

Secure telephone payment line

Securing our customers personal information is important to us. In order to protect your card information, we use PayGuard, which is a secure payment process that is compliant with the PCI DSS. When you would like to make a purchase over the phone, we simply call you straight back on a level 1 secure payment system to process it.

How does PayGuard work?

When we are ready to take your payment over the phone, we will use PayGuard to call you from a level 1 secure payment system. We ask you NOT to read your card information out loud, but instead we ask you to type your card details into your telephone keypad (just like you do when typing a phone number you wish to call). We use PayGuard for two reasons:

  1. To avoid anybody overhearing your card details; and
  2. As no one hears your card details, not even our staff, your payment card details are secure.


For more information visit

Links to external websites

Our website may contain links to relevant external websites. However, if you decide to leave our website via one of these links, you must be aware that we do not have any control over the security of the external website that you have chosen to visit.

Therefore, we cannot be responsible for the protection and privacy of any information which you provide on these external websites.

How Do I Protect Myself Online?

How can I protect my account password?

Remembering lots of passwords for different accounts can be difficult, but ensuring that you do not use the same one for every website is important for your online security.

We suggest that when you create your Great Furniture Trading Company account password, you select one that you have not used for a different account, and use a combination of letters and numbers. This is more secure than using a word or phrase that could be obvious to criminals, such as your name or date of birth. It is also advised that you change your password regularly.

How can I keep my computer secure?

When you are entering personal details and financial information online, it is important that your computer is protected from malware and viruses.

There are some free packages which can be downloaded, from companies such as AVG and McAfee, which offer basic protection. Or you could decide to buy a more comprehensive package if you would prefer.

Always ensure that your chosen security package is switched on, and that you keep it updated, and run regular scans. In addition to this, be wary if you are sent links or attachments in emails from unknown senders, as these often contain viruses which will be harmful to your computer.

How can I avoid phishing schemes?

Phishing is a practice which sees individuals trying to access personal information, such as usernames and passwords, for malicious use. This is often carried out by masquerading as a company and asking for personal details via email

We will never ask you for your personal details via email, unless we are responding to a query you have made. So please do not share these details with anybody, as this will help to protect you from phishing schemes.

Please do let us know if you receive any emails, appearing to be from Great Furniture Trading Company, asking for personal information when you are not awaiting a response to a query.